Pura Size 2 Eco-Friendly Diapers for Babies (7-13 lbs) - Hypoallergenic, Soft Organic Cotton, Wetness Indicator, Recyclable Packaging, 3 Packs of 29 Diapers.

Our goal was to create a diaper that is high performance and has a low environmental impact, without compromising on skin safety, comfort, or value for money. Our diapers have been approved by dermatologists as gentle on sensitive, newborn skin. They feature an umbilical cut-out to protect the delicate belly area and a color-changing wetness indicator. We use organic cotton and plant-based materials against babies' skin, making them luxuriously soft and verified by Allergy UK as safe for the skin. Additionally, they are EU Ecolabel verified to have a low environmental impact.

The story of Pura began in the home of Guy and Abi Fennell, rather than in a boardroom. As parents themselves, they founded Pura with the aim of making clean, safe, and planet-friendly products affordable for all. Pura is a Carbon Neutral business and is certified as a B-Corp.

Our diapers are perfect for babies, as they are totally chlorine-free, super soft, and enhanced with organic cotton, making them suitable for delicate newborn skin. They are made with only plant-based materials, without fragrance, chlorine bleaching, lotion, parabens, natural rubber latex, and phthalates. They have also been dermatologically tested and certified allergy-free.

For newborns, our diapers have a special umbilical cord cut-out to protect the delicate belly area. The diapers also have a color-changing wetness indicator, allowing parents to know when it's time for a diaper change.

Pura is committed to being good for the planet. Our diapers bear the EU EcoLabel accreditation and are manufactured in a carbon-neutral plant powered by green electricity. We have replaced non-sustainable materials with lower impact materials, such as wood pulp from sustainably managed forests, in the absorbent core of our diapers. Our packaging is made from paper, making it easier to recycle.

Parents trust Pura diapers because they are made in the EU to the highest standards and have won multiple awards as voted by real parents.

Using business for good is important to us, which is why Pura is a certified B-Corp and a Carbon Neutral business.

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